An innovative company is a company that constantly introduces innovations in its activity (products, design, technologies in production and environmental protection, intellectual property, organization) or develops new activities, all with the aim of optimizing the business for survival and competitiveness in the market.
Without product development, technology and work organization, the company has no perspective.
Only by motivating all employees, which means higher salaries for innovators, career advancement and various benefits. In order for employees to be motivated to contribute to the company, the owner must set some rules that encourage and reward creativity.
The most common parameters for evaluating the contribution of a creative idea, ie. innovations in the development of the company are SWOT analysis and the ratio of required investments and expected profits in the distribution of which the innovator also participates.